Form has to follow function.

In principle, design begins with the choice of the article as it is a part of the overall message. The design of the lettering or motif making as part of the advertisement should correspond with the product. In addition, the motif must be satisfactorily realisable with regard to chromaticity and complexity of finishing method which the article will allow e.g. screen printing, stitching or engraving.

CRIMEX has at its disposal the most modern production and finishing units so that there are basically no limits from a technical standpoint to the design. Furthermore we have the experience and creative skills at our disposal to design your lettering or motif so that the product and motif are complementary to a message to be put over; complementary to the actual message which is to reach the target group.

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